The whole process of mainstreaming the alternative has a political as well as economic current running underneath it, but I wonder about the aura that the alternatives lose when they become the mainstream.
In my university there are many alternative paths through the bushes that cut the ways towards various places shorter. There used to be many more a couple of years ago. Yesterday, while taking a walk through a road, which used to be an alternative once and has now been concreted to provide "better" convenience, I realized that it does not retain its romantic yet scary essence anymore. I started lingering upon the thought that how the alternative loses its purpose when it is mainstreamed. It begins as a revolution to destabilize the establishment or just as an option to diversify the usual and then it gets stabilized itself, it becomes the usual, the establishment.